Pernod Ricard SA is a prominent French company and a global leader in the spirits and wine industry. Operating within the Consumer Defensive sector, it boasts a substantial market capitalization of 19.02 Billion. The company's portfolio includes numerous iconic brands such as Absolut Vodka, Jameson Irish Whiskey, and Chivas Regal, giving it a significant footprint in the global beverages market.

From a technical standpoint, Pernod Ricard SA currently earns a Sell rating with a total score of -2. The primary driver for this negative outlook is the long-term trend indicator. The current price is trading significantly below its 200-day simple moving average, which is a strong bearish signal contributing a heavily weighted score of -4. On the positive side, short-term momentum shows some signs of life, with the MACD histogram turning positive (+1 point) and the On-Balance Volume (OBV) indicating recent accumulation (+1 point). However, the trend strength is weak, as confirmed by an ADX below 25, and the RSI remains in neutral territory, offering no strong directional conviction.

The technical sell rating finds strong confirmation in the fundamental context. The most alarming recent event was the last earnings report, which posted a staggering negative surprise of -1570.0% on an EPS of 1.88. This dramatic underperformance aligns with the bearish price trend. While the P/E ratio of 11.71 might seem attractive, it is overshadowed by the earnings miss. The reported dividend yield of 622.0 is exceptionally high and should be treated with extreme caution as it may indicate a data anomaly or potential unsustainability. With the next earnings report not due until 19/02/2026, the negative sentiment from the last report could continue to weigh on the stock, supporting the current technical weakness.